Mattel Indicators Deal With Netflix for Extra Barbie Programming

Mattel Indicators Deal With Netflix for Extra Barbie Programming

Netflix is ​​staying in enterprise with Mattel, as a brand new long-term settlement will preserve Barbie programming on the streamer. Barbie: Mermaid Energy is without doubt one of the newest choices to stream on Netflix, with the brand new film that includes the Malibu and Brooklyn variations of Barbie Roberts up in a brand new Mermaid-themed story. In response to The Hollywood Reporterthe primary venture from the brand new Mattel/Netflix deal is an interactive particular titled Barbie: Epic Highway Journey. Mattel Tv will produce collection and specials based mostly on the favored Barbie line, together with non-exclusive titles for different retailers.

Barbie: Epic Highway Journey additional strengthens Barbie’s means to encourage, empower and entertain youngsters on a world stage,” mentioned Fred Soulie, Senior VP and Normal Supervisor of Mattel Tv, in an announcement. “We have been constantly increasing the presence of Barbie on the ever-growing streaming panorama by way of episodic collection, long-form motion pictures and specials, digital gaming, YouTube short-form content material, and now, our first-ever interactive particular. We could not be extra excited by this new period of Barbie content material and for audiences to contain themselves with Barbie as they by no means have earlier than.”

Barbie: Epic Highway Journey options Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken and Skipper as they take a cross-country highway journey to seek out properties for shelter animals — however a possible life-altering alternative additionally awaits them in New York. Viewers will be capable of form the story through interactive parts, with greater than 100 selections and 500 attainable story mixtures.

Government producers on Barbie: Epic Highway Journey are Fred Soulie and Christopher Keenan, Mattel Tv Senior VP of World Content material. Ann Austen is a co-executive producer and lead author. Aury Wallington is a author, and Conrad Helten is the collection director.

“Giving viewers the chance to decide on completely different variations of Barbie’s tales is an all-new means for Mattel Tv to deepen the worldwide viewers’s expertise of watching Barbie content material,” Keenan mentioned in an announcement. “As youngsters and oldsters immerse themselves on the planet of Barbie, they will participate in crafting a mess of adventures for Malibu and Brooklyn, together with Ken and sister Skipper, by making decisions for the characters at each twist and switch. This new storytelling format is filled with limitless prospects.”

Followers have a whole lot of attention-grabbing Barbie content material to stay up for from Netflix within the coming years. Barbie: Epic Highway Journey debuts October twenty fifth on Netflix.