CBS Chief George Cheeks Says Community Will Hold Programming At 10 PM, Pushing Again On Forecast From Hearst TV’s Jordan Wertlieb And Different Station Bosses At NAB

UPDATED with CBS assertion: CBS CEO George Cheeks insists the community will proceed programming the ten pm hour, countering the view of Hearst Tv chief Jordan Wertlieb, which went unchallenged by three different native TV leaders throughout a panel Wednesday on the NAB Present New York.

“We’re dedicated to 10 pm and persevering with our rankings success in that point interval,” Cheeks stated in an announcement furnished to Deadline.

Wertlieb did not single out CBS by identify, however when he was requested on the panel whether or not “the opposite networks” with a ten pm hour (which means CBS and ABC) will observe NBC’s lead and hand again the ten pm block to associates, he stated, “I count on they may.”

NBCUniversal CEO Jeff Shell this month confirmed reviews from latest weeks that the corporate was trying on the 10 pm shift, although he stated no last determination has been made.

PREVIOUSLY, 10:07 AM: Say goodbye to the ten pm hour of network-controlled broadcast tv.

That was the consensus amongst a panel of native station chiefs interviewed at NAB Present New York, together with NBCUniversal Native Chairman Valari Staab. Her firm has surprised the business in latest weeks by confirming it’s actively contemplating handing again the hour to stations, giving her division what she calls “a unique sandbox” to discover. Requested if he expects different media giants to observe NBCU’s lead, Hearst Tv chief Jordan Wertlieb replied, “I count on they may and I hope they may.”

Whereas nobody else on the panel of 4 station bosses was fairly as outspoken as Wertlieb, there was normal consensus that the NBCU transfer was the probably path of issues. He and Staab each stated media firms are reckoning with the truth that in a world of secular rankings decline, with streaming providers controlling the most important chunk of scripted TV viewing and a spotlight, the expensive strategy of programming three hours each night time are due for re-examination . (Different broadcast nets Fox and The CW have by no means had the complete three hours.) Not solely would important expense be eradicated, however the media firms may additionally profit by way of their owned stations, as would main stand-alone teams like Hearst.

“Valari made level and it applies to all of the networks,” Wertlieb stated. “Take these sources and make investments it in a very robust 8 to 10 block and the complete ecosystem improves.”

NBCU CEO Jeff Shell, in an interview with CNBC this month, stated no last determination has been made in regards to the primetime shift, however he confirmed that the corporate is dedicated to “reallocating sources” in that space to take advantage of the present working surroundings .

Requested what would possibly go in a ten pm hour managed by her division, Staab stated “it would undoubtedly look in all probability completely different than a conventional newscast, however it’s an enormous alternative for us throughout the board.” Whereas many stations wish to add extra information, given the commonly favorable return on funding, way of life programming, recreation exhibits or sports activities are all potentialities. Sinclair Broadcast Group CEO Chris Ripley addressed his firm’s latest teaming with CSI creator Anthony Zuiker to mine the station group’s archives and work with staffers to create unique programming for Sinclair in addition to outdoors consumers.

Ripley did not go into element about his firm’s outlook on the ten pm hour, however he did not mince phrases when describing the panorama. “Streaming has gutted the overall leisure and cable networks,” he stated. “Actually gutted them. Once you check out that, the core energy of the pay-TV bundle is dwell, day-and-date content material, which is the energy of broadcast. Inside the ecosystem, I feel broadcast TV will proceed to do fairly nicely.”

Wertlieb pushed again at a latest report by Wall Road funding agency MoffettNathanson that posited that linear tv is in a dying spiral, shedding 6 million subscribers a yr (and counting). “The prognostication of the dying of linear tv has been occurring for 40 years,” he stated. Whereas many Wall Road analysts say the bundle may shrink to half its present measurement of round 70 million US households within the coming yr, Wertlieb sees the ground as extra like 60 million. “Yearly, we shock {the marketplace} as a result of the American public loves broadcast tv.”